Haspa Next is the innovation lab of Hamburger Sparkasse.
Haspa Next is a corporate start-up and innovation lab of Haspa. The special feature of Haspa Next is that the team explicitly does not deal with innovation and the new development of products within the financial industry. Haspa Next focuses on the development of digital products and services outside the banking business. With its Innovation Lab, Haspa wants to create new interfaces to a younger target audience, for example with the app Aino, which is aimed at a young target audience and offers daily event information and leisure tips. This and similar services are intended to promote trust-building in times of branch closures.