Whera

The platform highlights women’s purchasing power

Whera is a Hamburg-based database currently under development, where women-owned businesses can register so that female consumers can specifically purchase products from these companies. Incentives are also planned to make these purchases more appealing. The idea behind this is that, statistically speaking, women already make 80 per cent of daily purchasing decisions, yet businesses do not benefit at all from this purchasing power. Whera aims to change that.